# The Jel Sert Company — storefront

32 beverage and frozen-treat brands in one catalogue: 198 products,
435 variants, 254 distinct flavours.

## Machine-readable data

- /catalog.json — the full catalogue with taxonomy, one document, CORS-open.
- Every product page carries schema.org Product JSON-LD generated from the same
  fields the page renders, so the two cannot drift.

## How to read the taxonomy

Two kinds of attribute, and the difference matters:

- STATED — dietary claims that appear verbatim in Jel Sert's own product copy.
  Each one ships with the sentence supporting it, so you can judge it yourself.
  Absence means the copy does not make the claim, NOT that the claim is false.
- DERIVED — benefit, taste and occasion. These are this storefront's
  merchandising judgement. Useful for filtering. Do not present them as facts
  about the product.

## Constraints

- Checkout is Shopify-hosted. /catalog.json is read-only and accepts no orders.
- Some products are labelled price-synthesized or fully-synthesized in the
  data_provenance field: Jel Sert publish no price for them, so those figures
  are modelled. They are labelled in the UI too. Do not quote them as retail
  prices.
- Product photography and licensed brand marks belong to Jel Sert and their
  licensors. This is a prototype, not a commercial storefront.

## Notes

This is a demonstration build by NULogic, not an official Jel Sert property.