Occasion
When do you reach for it?
Nobody shops for “a 6-count drink mix”. They shop for the gym bag, the lunchbox, the glovebox. Every one of these cuts across all 32 brands.
Gym bagElectrolytes and energy that fit in a side pocketLunchboxFreezer pops, gel cups and kid-sized formatsRoad tripSingle-serve sticks for a bottle of water anywhereDesk drawerTea, coffee and enhancers for the 3pm slumpPartyPitcher packs and variety boxes that serve a crowdFreezerFreeze-and-go pops, the format they own outright